Let’s talk about a little business. Being entrepreneurial as an artist isn’t optional — it’s essential if you want to sell your work and build a sustainable art business. One of the most powerful (and underused) tools for artists? Email marketing. It remains one of the most profitable marketing strategies in any business — yet… Read More »The Best CRM and Marketing Tools for Artists: Stay Organized and Sell More Art
Yes, you should have one. I love working with tissue paper images because I get to create a different background allowing me to create an image that seems timeless. But I’ve heard the despair in student’s voices as they proclaim, ‘I’m not an artist and have no idea how to create a background’. Your background… Read More »Making Your Texture Library
Let’s talk about Pricing. How many times have you asked, ‘how do I price my artwork’? It’s one of the hardest aspects of any business, let alone an art business, where you are putting a dollar value on your artistic voice and personal vision. Naturally you start asking around. You ask your friends and family… Read More »#1 Pricing Mistake
Surrendering to the Process. I recently asked hundreds of artists, what is the best advice you’d give an artist just starting with encaustics. I received loads of amazing tips and advice and noticed there was a predominant theme around surrendering to the process…..ranging from enjoying the process, to letting go, being patient, and not overthinking.… Read More »Surrender
Can I just blow off a little steam? I’m really tired of hearing the downright bad information out there in regard to encaustics and photo encaustics in particular. Normally I get really excited when students tell me what a wonderful teacher I am, but this one got me going. “I just attended a weekend workshop… Read More »Learn how to ‘think’ about photo encaustics
Let’s talk about color. Most of us have been introduced to the color wheel somewhere along the way. And I still remember the old ROY G. BIV to remember the colors of the rainbow (red, orange, yellow, green, blue, indigo, violet), but how does color play a role in defining our voice and our style?… Read More »Color and its role in your artistic vision
Stay Motivated! I’m feeling a little unmotivated these days. I’ve had my head down completing my latest course, Embracing Tissue Paper, and now I really don’t want to do anything else. Staying motivated has been heavy on my mind. I asked my creative circle about what keeps them motivated and was surprised to hear almost… Read More »Motivation
This is definitely not business as usual. I’m not even sure what to say in this post. I’m just trusting that the words will come as I type. I’ve been self-quarantined for 2-weeks now and I’m feeling defeated, sad, powerless, exhausted, anxious and bored. It’s an incredibly fearful time for many of us and I… Read More »Painting through a Pandemic
This is one of my favorite things. As many of us have found out the hard way, the edges of encaustic pieces are the most vulnerable and can damage the easiest. I want to tell you about a tip I do that will change your world and protect those edges. Pipe Insulation. Yes. Foam Pipe… Read More »Protecting Your Edges
Invest + Bet on Yourself. I usually write these blog posts in advance, but it’s Monday morning and the post should have gone out 2 hours ago and I find myself sitting at my computer continually checking my emails and procrastinating. Well, the universe just provided for me. There is a theme that has been… Read More »New Work, New Year, New Beginnings