A Guide to Getting it Right the First Time. As an artist, there’s nothing quite like the thrill of seeing my work come to life on someone’s wall. My ultimate goal is for people to live with my work, and I love that I can do that with a wider audience by selling fine art… Read More »From Encaustic Originals to Fine Art Prints
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Printing Large Image on Multiple Pages. I’ve been using Photoshop for over 20 years now. I’m not a Photoshop wizard by any stretch, but I know enough to get what I need—and I use it all the time in my photo encaustic work. That said, Photoshop is big. It’s expensive, has a steep learning curve,… Read More »7 Alternatives to Photoshop for Splitting and Printing Large Images
Follow up after selling a piece of art? I recently sold this piece through my website and thought I’d walk you through my follow-up process. It’s not just about documenting the sale—it’s about nurturing relationships. Because people who buy from you once are far more likely to buy again. That’s exactly what happened here. Martha… Read More »Nurturing Collectors: What to Do After You Sell an Artwork
When is it OK to Pay-to-Play? To some extent, we all pay to play in the art world. Whether it’s through exhibition fees, framing, or booth rentals, we often need to invest money to get our work seen. If you’ve ever participated in an art fair, you’ve experienced this firsthand. You’re paying for the privilege… Read More »Pay-to-Play in the Art World: Knowing When It’s Worth It
I recently came across another workshop instructor’s handout on “workshop etiquette” — and honestly, I was floored. I can only assume the intent was to encourage mindfulness during class… but wow. The delivery? Let’s just say I hope she’s a better painter than communicator. Every paragraph made my jaw drop — lines like:“Give the instructor… Read More »Why I Encourage Questions and Conversation in My Art Workshops
The Power of Insta. I like to control things. Maybe a little too much. And I’m not a huge fan of turning everything over to any of the social media platform. I think you absolutely should have your own web page and a mailing list that belongs to you that you consistently communicate with. The… Read More »Instagram For Artists
Recently I did one of my favorite things–ordering art materials. You know that feeling when a new box of art supplies arrives? It’s like Christmas morning for artists! 🎨 This time, I decided to step outside my usual black-and-white palette and treat myself to a full array of color pan pastels. I couldn’t wait to… Read More »How to Fix Broken Pan Pastels: A Simple Art Supply Hack for Photo Encaustic Artists
Selecting the right tissue paper. The more photo encaustic images I create — and see from others — the more convinced I am of how truly unique tissue paper makes this process. There’s something almost magical about it. But let’s be honest — it can also be so confusing! When I first experimented with tissue… Read More »The Magic of Tissue Paper in Photo Encaustic Art: Choosing the Right Paper for Your Work
Let’s talk about a little business. Being entrepreneurial as an artist isn’t optional — it’s essential if you want to sell your work and build a sustainable art business. One of the most powerful (and underused) tools for artists? Email marketing. It remains one of the most profitable marketing strategies in any business — yet… Read More »The Best CRM and Marketing Tools for Artists: Stay Organized and Sell More Art